Youth INC joins MTV’s second national ‘Mental Health Action Day’ to drive mental health culture from awareness to action

Youth INC joins MTVs second national Mental Health Action Day to drive mental health culture from awareness to action

NEW YORK, US, May 19, 2022 / — Youth INC, a leading New York City venture philanthropy organization with a network of more than 80 youth development nonprofit partners that champion 250,000 youth, announces its participation in the second-annual Mental Health Action Day held on Thursday, May 19. Standing alongside 1,600 other companies, brands, nonprofits, and cultural leaders globally, Youth INC will drive calls to action to address the surge of loneliness and isolation felt by young people resulting from the pandemic. 

As the global conversation around mental health continues – including the White House’s new unity agenda strategy to address mental health in the United States – finding effective resources and knowing how to get help remains a challenge. Convened by MTV Entertainment Group, Mental Health Action Day was created with an open-source model that has effectively united and galvanized brands, organizational leaders, and cultural leaders to seamlessly integrate the message and spirit into their existing branding and voice. 

To kick off Mental Health Action Day, Youth INC will be joined by Erika Soto Lamb, vice president of Social Impact Strategy, MTV Entertainment Group, for the Nasdaq Opening Bell Ceremony, which will be live-streamed from 9:15 a.m. – 9:30 a.m. EDT. The ceremony will launch Youth INC’s Speak Out: Mental Health Is Health campaign that aims to normalize mental health conversations, create a connection to resources, and inspire action through a virtual mosaic platform that will engage people of all ages with content and activations that demonstrate everyone has the power to take action on mental health. 

Following Mental Health Action Day, Youth INC will also lead off with the third community forum of its Elevating Youth Development series, Executive Leaders Speak Out, which convenes nonprofit leaders from across the country to provide honest insights and guidance on navigating the intersectionality of race, DEI, and mental health. 

“The rise in racial violence and political unrest during the pandemic have accelerated the need to address mental health stigma and its link to diversity, equity, and inclusion,” said Rehana Farrell, executive director, Youth INC. “We hope that by shining a spotlight on these issues, we can strengthen access to resources and open communication that encourages and normalizes mental health action.”

 “The last two years have brought to light mental health challenges and made it easier to talk about them – but there is still so much work to do to help people take actions to address them,” said Soto Lamb. “That’s why the second Mental Health Action Day will focus on connection by providing leaders with resources to encourage and empower people to take action and those struggling with mental health and isolation with the tools they need to improve their emotional well-being.”

Youth INC and other MTV partners will encourage people to take their first steps towards mental health action — whether for themselves, their loved ones or advocate for systemic changes. More information on Mental Health Action Day and a current list of partners can be found at

About Youth INC

Youth INC is a network of 80+ of the best youth development nonprofits in New York City. We provide our nonprofit partners with the coaching, capital, and connections required to achieve sustainable growth and maximum impact. Our nonprofit partners collectively champion 250,000 young people each year. The Aspen Institute estimates that investing in the Social and Emotional Learning (SEL) of young people generates an 11x return. This measure means Youth INC’s $110 million raised since inception has yielded over $1B in impact. To learn more, visit 

About Mental Health Action Day

Mental Health Action Day is an open-source movement of brands, organizations and cultural leaders to drive culture from mental health awareness to mental health action. The second Mental Health Action Day will take place on May 19, 2022 with a mission to encourage and empower people to take their first steps towards mental health action — whether for themselves, for their loved ones or to advocate for systemic changes, because mental health is health. Learn more at   

Media Contacts:

Paul Irwin-Dudek

Chief Development & Marketing Officer

[email protected]

Krystalle Shoy
Youth INC
[email protected]

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